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Cover Story

J.G. Wentworth's Direct Response Aria

"I think there's a new genre of advertising — direct branding — that companies like ours are helping to shape," says Ken Murray, chief marketing officer of Bryn Mawr, Pa.-based J.G. Wentworth, the United States' largest purchaser of deferred payments for illiquid financial assets. "Today, I have $0 allocated to brand building, yet the money I spend on direct response absolutely builds the brand."

Breaking News

Intel and Yahoo! Offer the Internet on TV

SAN FRANCISCO - Intel Corp. and Yahoo! Inc. released plans for the Widget Channel, a TV application framework for Intel Architecture that allows consumers to use Internet applications while watching television programs.

ValueVision Media Questioning ShopNBC Board Members

EDEN PRARIE, Minn. - Less than a week after the announcement that John D. Buck would replace Rene Aiu as CEO on ShopNB's board of directors, investors of the parent company ValueVision Media are calling for the firing of the board and talking about auctioning off the property.

Local Spot Advertising Resilient

CHATHAM, N.J. - In tough economic times, local spot television advertising is turning out to be more resilient than experts had originally speculated at the beginning of the fiscal year, reported TVNewsday.com.

IAC Completes Spin-Offs of HSN, Ticketmaster And Other Businesses

NEW YORK - IAC completed the spin-offs of HSN Inc., Interval Leisure Group Inc., Ticketmaster and Tree.com Inc. on Aug. 11. These companies, as of Aug. 21, now function as independent publicly traded companies on the market.

CRM-Based Marketing On The Rise

NEW YORK - More U.S. brands are turning toward customer relationship management efforts (CRM) to help market to consumers who have cut back on discretionary spending in tough economic times, reported AdAge.com.

From Response This Week

Effective Sept. 1, MTV Networks’ Music High Definition (MHD) channel will be rebranded and named Palladia. The rebrand will introduce exclusive concerts and movies that will be shown in high-definition for the first time, and Palladia will continue to show awards shows that are on MTV, VH1 and CMT.

Livemercial has hired Michael “Mic” Fabus as executive vice president/creative director. Fabus’s background includes management roles in music, film, rich media, advertising, marketing and Web development, and he most recently managed creative accounts for Eyeblaster.

As part of the overall restructuring and after management agreement to purchase the agency, E&M announces it has made the following changes: Anthony Medico will serve as president, responsible for managing all operating units; Barry Jacobs becomes managing partner of E&M West; Lori-Ann Capitelli is senior vice president, media director, and will oversee all offline client media; Christine Babiak will be relocating to the Los Angeles office as director of client services, E&M West; Shari Slackman becomes senior media buyer, supervisor of media analytics; Joanne Morreale is senior media buyer, radio supervisor; and Michael Medico becomes agency CEO, in charge of business development.

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